What others hide, does G-Star make visual. The logo is clearly visible in the acetate styles, screws are used as marks, industrial codes are on the outside of the temples instead of the inside, ear tips have perforations like zippers. Add the plane lenses and the robust look and feel and you see a real G-Star RAW product as good as the famous jeans of the brand. The campaign is similar original. The masks draw attention and are very recognizable, we can imagine the billboards already. G-Star RAW beliefs in managed retail policies with strict rules for both brand and retailers and are very successful with it. Maybe Marchon manages to do something similar which would be very good and helpful for the industry.
