Spring is in the air and we need to seduce the consumer to buy another pair of (sun)glasses. Major fashion brands help us with advertisements in glossy magazines. Opticians should connect and show the (sun)glasses from the advertisements in their stores and shop windows. “Seen in” always works well. In the Netherlands we saw already beautiful advertisements of brands such as Prada, Gucci, Trussardi, Esprit, Boss and Michael Kors and maybe we missed a few other ones. Enough options for opticians and great support by the brands.
