International fairs are less and less important from a purchase point of view. Almost all major brands have representatives or agents in almost all countries and collections can easily be seen in your own store. Fairs however remain very interesting for orientation and inspiration. Booths, ambiance, presentations but certainly also the cities where the fairs take place again and again are a source of new ideas. A few days at an international fair also means good discussions, new people to meet and of course some “hot” parties. March offers two options. First the MIDO which for the first time in history will take place on Sunday, Monday and Tuesday (March 11, 12 and 13) and two weeks later Vision Expo East at New York (March 23, 24 and 25). Difficult to make a choice? Do both! See you there!
