Nobody can ignore the importance of “ECO” and “green” as major arguments to position products today. More and more companies pay attention to it and launch products which deliver less pollution and save the natural sources of our planet. Large companies like Levi’s or Ikea added ECO friendly products to their product ranges and now Marchon announces the introduction of a new sustainable case for all its housebrands. Earlier Gucci reported to work on more ECO friendly production methods and Autumn last year MODO released its successful ECO collection in the Netherlands as well. It looks like the optical industry finally takes its responsibility!
