The new Nike Vintage collection is quite cool and photogenic and attracts a large targetgroup. Marchon uses this by organizing a lot of photoshoots with this collection for different magazines and in addition offers employees of its retail clients the opportunity to attend these shoots and see how these kind of productions are done. Earlier this year two employees of opticians travelled with a Cosmopolitan team to Italy. Right now some series for LINK magazine are produced in Capetown. And once again two employees of opticians are lucky enough to join the creative team and experience how magazines produce their next Summer shootings already now in a sunny South-Africa. Cool idea by Marchon and Nike Vintage.
