Much to do about Safilo these last days. Last week the value of its shares decreased with almost 20% after the company informed that it is still not certain that it will renew the current license agreement for the design, production and distribution of the Armani Eyewear collections. Share value recovered a bit in the last days and will probably recover more as yesterday the company confirmed the appointment of Robert Polet as the new CEO of Safilo. The Dutchman is very experienced as the former CEO of the Gucci Group. Like no other he should be able to position Safilo’s top brands in the market and increase both marketshares and shareholders value. His appointment could also be seen as a confirmation of HAL’s interest as main shareholder to improve Safilo’s position as an important supplier of premium eyewear brands and strong own collections.
