The new Nouveau Eyecare & Eyefashion Special of the Dutch magazines Nouveau and Margriet is now instore. The magazine with a circulation of 350.000 copies is part of the promotion of the Dutch Vision Month at the Dutch Independent Opticians. Other promotion tools are items in Holland’s Next Top Model and weekly video’s with eyewear tips on the show’s website as well as a major advertising campaign in regional and local newspapers supported by instore material inviting consumers to come in and have their eyes tested.
